Advertising and Marketing


Thursday, April 05, 2007

Passive Income With Text Link Ads


What I Don’t Like When I said that you paste some code on your site and walk away I really meant that. If you don’t have the resources you might not reach a large enough base to find companies willing to advertise on your site, but if you do then you might be better off going the independent route and collecting all of the fees. Again if you are very strict with pricing and like to have control over everything TLA might not be for you, but if you like to focus on other things while having another revenue stream on your site I highly suggest you take a look at them.

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Wednesday, April 04, 2007

Pipeline Profits - A Million Dollar Internet Business With No SEO, No PPC And No Affiliates?


I’ve just been made aware of a new Internet marketing product launch that started today. They definitely have me intrigued and I’ll stick around to watch the rest of the videos as they are released to see what traffic strategy they use. Watch The Free Videos You can watch the 2 minute teaser video at: http://videos.pipeline-profits.com If you find it compelling you can then opt-in to watch the first part of the full uncut video, which is available from the Pipeline Profits blog you will be taken to after opting in (it’s great to see yet more Internet marketers use blogs).

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AdVolcano - Another Blog Monetization Option


I had a quick browse of their site and initially thought it was another standard middleman style ad services company (clearing house) linking advertisers with publishers - and it is - but they are doing one thing that I like, which I think is worth pointing out, and as bloggers looking to make money online it never hurts to be aware of all of our options. AdVolcano lets you define certain areas of your blog for advertisers and charge a monthly fee, rather than a cost per click or cost per action or cost per impression method.

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Saturday, October 21, 2006

Are the 4Ps dead?


Actually, I think customers have always felt that way, but until relatively recently they haven’t had viable options to accomplish this goal, so they’ve had to adjust their behavior to match how marketers worked. With Promotion, the marketers are offering deals or advertising to customers, but the genesis of Promotion lies with the marketer. I think we’ve established that they aren’t dead, but they are now augmented by new rules that are focused on getting customers the information they need, when they want it, rather than the raw practice of selling more stuff.

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Monday, October 16, 2006

Child Sponsorship Charity Drive 2006


When I sold MTGParadise I no longer had a daily presence in the Magic community, however with the growth of this blog I had a new community and last year I asked you, my readers, to dig deep and help maintain the child sponsorship for one child. Last year you will recall that I gave out links on my blog in exchange for donations and this year I will be doing the same thing under the following system - Donations Option 1: Purchase a standard sponsorship package from Entrepreneur’s Journey and I will donate all the proceeds to the charity drive.

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Wednesday, October 04, 2006

Passion and Money: The Pro-Blogging Dilemma


Starting your own blog and building an audience is difficult, but you get to decide on the layout, design, branding, URL, topics, ad placements, etc., but if you write for someone else's blog you definitely don't keep all the money, and you probably don't have a lot of say over what ads to run, where they're placed, the name of your blog, the design, etc. They write not because they love the topic (because if they did, wouldn't they have already started their own blog?) but because they could make $50, $100, maybe a few hundred dollars per month.

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Sunday, October 01, 2006

I Have A Virus


All you’ve got to do is link to lesser known blogs from within a post (or two, or eleventeen), but you have to make sure that the anchor text of your link is The Indie Virus. From pearsonified I’m sending the virus to Cesar Gonzalez’s blog, Flee The Cube (Indie Virus Sent) because I like that he’s writing about entrepreneurship and appears to have the same perspective as I do (plus I’m returning some link love). Check out these good blogs and if you feel like it, post links to some other blogs you enjoy and spread The Indie Virus.

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Thursday, September 28, 2006

User Generated Content


Rupert Murdoch is the head of News Corporation, one of the world's largest media conglomerates.
Xanga, Livejournal and MySpace have become the new after school hangout, with kids turning away from traditional media distribution channels to consume content produced for and by people they know. His take was that Rupert Murdoch was not so much interested in using the site to push heavy advertising to drive revenue, but rather to use targeted brand advertising: "The people who watch Fox News today are old and will die in the coming decades.

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