Rupert Murdoch is the head of News Corporation, one of the world's largest media conglomerates.
Xanga, Livejournal and MySpace have become the new after school hangout, with kids turning away from traditional media distribution channels to consume content produced for and by people they know. His take was that Rupert Murdoch was not so much interested in using the site to push heavy advertising to drive revenue, but rather to use targeted brand advertising: "The people who watch Fox News today are old and will die in the coming decades.