Actually, I think customers have always felt that way, but until relatively recently they haven’t had viable options to accomplish this goal, so they’ve had to adjust their behavior to match how marketers worked. With Promotion, the marketers are offering deals or advertising to customers, but the genesis of Promotion lies with the marketer. I think we’ve established that they aren’t dead, but they are now augmented by new rules that are focused on getting customers the information they need, when they want it, rather than the raw practice of selling more stuff.