All you’ve got to do is link to lesser known blogs from within a post (or two, or eleventeen), but you have to make sure that the anchor text of your link is The Indie Virus. From pearsonified I’m sending the virus to Cesar Gonzalez’s blog, Flee The Cube (Indie Virus Sent) because I like that he’s writing about entrepreneurship and appears to have the same perspective as I do (plus I’m returning some link love). Check out these good blogs and if you feel like it, post links to some other blogs you enjoy and spread The Indie Virus.